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The Ultimate Marketing Course
Orientation
Welcome to TBA's Marketing Course (2:44)
Introduction
Orientation
TBA Marketing Basics
The Full Hat for a Community Outreach Coordinator (11:29)
Your First 30 Days as a Marketer (9:13)
What a Marketer Should be Doing
Setting Up Your Marketing Calendar video (2:52)
Breaking Through the Gate Keeper & Scheduling Coroporate Events in Your Community video (6:26)
Corporate Event Follow Up Scripts with the Decision Maker video (4:38)
Day Before Confirmation Steps with the Decision Maker video (2:25)
Corporate Events
How to Incorporate Lunch & Learns into Your Marketing video (30:50)
Lunch and Learn How-To
How to Do a Successful Corporate Lunch & Learn Demo #1 video (55:06)
How to Do a Successful Corporate Lunch & Learn Demo #2 video (32:58)
Medical Offices: Delivering Corporate B12 & Breakfast Events (65:59)
Chiropractic Offices: Corporate Pamper Event Live Demo video (32:14)
Employee Pamper Event Tips
Pamper Postcard Drop-off Follow-up Dialogue
Pamper Event Step by Step Checklist
Dialogue for Scheduling a Massage a Teacher Pamper Event
Pamper Event Dialogue
Creating a Grassroots Movement Using Public Gift Certificates video (12:55)
Public Gift Certificates (PGC's)
PGC - Method 1
PGC - Method 2
PGC - Method 3
Call Dialogue for PGC Leads
PGC Training Drill
Patient Relationship & Internal Event Marketing video (92:29)
Fortune is in the Follow-up video (4:52)
Driving in New Patients Through Your Local Fitness Community video (69:07)
Posture Screen Hat
More about Posture Screening
Creating a Steady Stream of New Patients from Primary Care Dr.s and Other Medical Professionals video (64:58)
MD Referral Program
How to Effectively Convert Digital Leads to Qualified New Patients In Your Office video (43:47)
Copywriting 101 video (105:29)
Newsletter
Optimizing your SEO to Drive In More New Patient Leads video (96:51)
Increase Lead Traffic of New Patients Through Google My Business video (64:58)
New Patient Success Map video (39:44)
Missed Day 1 Call Dialogue
Calling Past Leads Dialogue
How to Convert the Free Massage into an NPI Script
Marketing Troubleshooting Drill
Handling Objections Drill
Internal Marketing
Symptom of the Week Campaign
Reactivation of Past Patients
Family/Patient Appreciation Campaign
Internal Referral Dialogue
Congratulations!
Marketing Hierarchy
20 NPI per Week Assignment
Congratulations! video (0:47)
Your Next Step
Chiropractic Offices: Corporate Pamper Event Live Demo video
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