What you will learn
The Ultimate Marketing course is a course designed specifically for the healthcare industry - chiropractors, nurse practitioners, physical therapists and medical doctors - focusing on powerful corporate marketing strategies. This is a deep dive into the tools you need to attract qualified patients who are actively looking for the kind of natural solutions you offer. You'll gain valuable insights into targeted lead generation techniques, which are going to boost your practice's visibility and make you the go-to spot for quality care. Ready to transform your marketing approach? This course will help your practice thrive, bringing in a steady stream of motivated patients.
Curriculum
Orientation
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TBA Marketing Basics
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after you enroll
- The Full Hat for a Community Outreach Coordinator (11:29)
- Your First 30 Days as a Marketer (9:13)
- What a Marketer Should be Doing
- Setting Up Your Marketing Calendar video (2:52)
- Breaking Through the Gate Keeper & Scheduling Coroporate Events in Your Community video (6:26)
- Corporate Event Follow Up Scripts with the Decision Maker video (4:38)
- Day Before Confirmation Steps with the Decision Maker video (2:25)
Corporate Events
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after you enroll
- How to Incorporate Lunch & Learns into Your Marketing video (30:50)
- Lunch and Learn How-To
- How to Do a Successful Corporate Lunch & Learn Demo #1 video (55:06)
- How to Do a Successful Corporate Lunch & Learn Demo #2 video (32:58)
- Medical Offices: Delivering Corporate B12 & Breakfast Events (65:59)
- Chiropractic Offices: Corporate Pamper Event Live Demo video (32:14)
- Employee Pamper Event Tips
- Pamper Postcard Drop-off Follow-up Dialogue
- Pamper Event Step by Step Checklist
- Dialogue for Scheduling a Massage a Teacher Pamper Event
- Pamper Event Dialogue
- Creating a Grassroots Movement Using Public Gift Certificates video (12:55)
- Public Gift Certificates (PGC's)
- PGC - Method 1
- PGC - Method 2
- PGC - Method 3
- Call Dialogue for PGC Leads
- PGC Training Drill
- Patient Relationship & Internal Event Marketing video (92:29)
- Fortune is in the Follow-up video (4:52)
- Driving in New Patients Through Your Local Fitness Community video (69:07)
- Posture Screen Hat
- More about Posture Screening
- Creating a Steady Stream of New Patients from Primary Care Dr.s and Other Medical Professionals video (64:58)
- MD Referral Program
- How to Effectively Convert Digital Leads to Qualified New Patients In Your Office video (43:47)
- Copywriting 101 video (105:29)
- Newsletter
- Optimizing your SEO to Drive In More New Patient Leads video (96:51)
- Increase Lead Traffic of New Patients Through Google My Business video (64:58)
- New Patient Success Map video (39:44)
- Missed Day 1 Call Dialogue
- Calling Past Leads Dialogue
- How to Convert the Free Massage into an NPI Script
- Marketing Troubleshooting Drill
- Handling Objections Drill
Internal Marketing
Available in
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after you enroll
Congratulations!
Available in
days
days
after you enroll